She’s been on the evening news with Katie Couric. She’s been on Good Morning America. She’s been featured in Business Week magazine, and the Philly Inquirer. And just recently, Leah Ingram, nationally known spokesperson and writer, gave a presentation to the Women’s Business Forum in Doylestown on the topic of media training, a crucial component to delivering your message. According to Leah, it’s a matter of three’s. Three items to convey, when you’re being interviewed, and three components to successful media training. She calls it “a comfort in the cadence of three”.
The three items that Leah focused on were:
- Why everyone can benefit from media training.
- Never acknowledging the negative. Always focusing on the positive.
- Learning the three to five messages that you want to deliver in every presentation or interview.
The three items that Leah emphasized for successful media training were:
- Learning how to organize your thoughts.
- Learning how to talk to anyone.
- Getting your points across, no matter what.
When you’re the interviewee, you aren’t technically in control, but you ARE in control of your reactions. This can be extremely helpful when you are put on the spot during an interview. If you have three things you want to talk about when you’re being interviewed on the air, chances are no one will cut you off after just two, because it would make them look foolish.”
Leah also shared some great tips with the group….
Focus on action verbs, be succinct, and stay away from jargon.
Hmmm, another set of three, imagine that. Thanks Leah! See you on the big screen.
Here’s a video from NBC 10 in Philadelphia that explains a bit more about Leah’s approach:
Learn more at www.leahingram.com
Leah Ingram is a freelance writer, lifestyle and frugal-living expert based outside Philadelphia, and the author of “Suddenly Frugal: How to Live Happier and Healthier for Less” (Adams Media, 2010). This book includes Leah’s unique money-saving advice, including how a family can save $25,000 a year. Her second title in the Suddenly Frugal series is “Toss, Keep, Sell! The Suddenly Frugal Guide to Cleaning Out Clutter and Cashing In” (Adams Media, 2010).
Media-trained while an editor at Woman’s Day Special Interest Publications, Leah quickly became the go-to expert for on-air demonstrations of family-related topics, including gift tips, etiquette advice and shopping suggestions. She does monthly frugal segments on “The 10! Show” on NBC 10 in Philadelphia, and she’s appeared on “The CBS Evening News with Katie Couric,” “Good Morning America,” CNBC’s “Market Wrap, Business Week TV, ABC News Now and “Good Day New York.” among other programs. In addition, she’s acted as a spokesperson for many national brands, including Bank of America, T-Mobile and Starbucks. You may have also read her frugal-living advice in publications, such as BusinessWeek, The Christian Science Monitor and The Philadelphia Inquirer.
When not appearing on TV, you can find Leah blogging–on Suddenly Frugal or writing articles for national publications. Recently, her byline has appeared in the pages of All You, Continental, Executive Travel and Parenting. She is also the author of 14 books, including “Gifts Anytime! How to Find the Perfect Present for Any Occasion” and “The Everything Etiquette Book: A Modern Day Guide to Good Manners.”