Let’s face it. Social Media is here to stay, though the platforms, formats and popularity seem to change faster than an Indy 500 race car. So where does that leave you and your business. Perhaps it’s “Been there, done that. Bought the t-shirt.” How is YOUR social media doing? You may have a Facebook page. You may have tweeted, youtubed, tumbled or linkedin once or a hundred times. You may have done all or none of the above. You may be thinking to yourself, “Is it still worth it to be on Facebook?”. The answer is, ABSOLUTELY. However, as a certain recent recipient of the Congressional Medal of Freedom puts it, “The times they are a changin’.” There is NO shortage of information, opinions, and answers on that big ‘ol internet, but the issue for many businesses is (say it with me) “information overload”. The best way to go about bringing social media to YOUR business is to:
1. Prepare a budget for your comfort level. Social media tools are “free” to use for the most part, but it’s important to realize when it’s necessary to hire a social media manager so as to not take away YOUR time to work on YOUR business. Even with hiring someone, social media is far less expensive than traditional advertising media.
2. Don’t worry about being on every social media platform. There is a reason that Facebook is as huge as it is. Companies far and wide have developed their presence on Facebook as one of the most valuable marketing innovations of this century.
3. Understand some of the trade-offs and be cool with it. Basically what that means is that Mark Zuckerberg owns everything, and that if he wants to pull the rug out, he can. But we don’t think he will. He’s got too good of a thing going. What it usually means is that there are changes here and there, and it’s best to roll with it rather than let it frustrate you. Besides, sometimes change is good!
In closing, remember that social media is but a tool in the big marketing toolbox for your business, albeit an important one. It’s part of the overall strategy, which in my humble opinion thrives on the importance of building relationships. Take a deep breath, determine your priorities, and if social media is high on the list, make sure yours is up to speed.
LisaBeth can develop a social media program for YOUR business or organization, and as a professional writer, she can also create and/or edit the content for you. Heck, she can do this beyond the realm of social media too. LisaBeth can work ON your business so you can keep doing what you do best, work IN your business.