You see them everywhere. An ipad here, an ipad there. We already know that some contests on Facebook are more legit than others, but I’m not really here to talk about that. I’m here to remind everyone to read the fine print. I’m starting to see more and more instances of Facebook violations when it comes to contests and promotions. For the most part, they appear unintentional by businesses and probably fall into that spiral of ridiculously lengthy TOS’s (Terms of Service) that cause people’s eyes to glaze over rather than to really understand the rules. However, Facebook means business and it could seriously affect YOUR business if you are not in compliance because they will take you down.
Those wonderful folks at SOCIAL MEDIA EXAMINER have made all of our lives easier by explaining it in English. Take a look, and if you’re planning a contest or promotion on Facebook, be sure to read the fine print. You could lose your Facebook privileges if you don’t.
http://www.socialmediaexaminer.com/facebook-promotions-what-you-need-to-know
And of course, for your reading pleasure, here are the OFFICIAL Facebook rules:
http://www.facebook.com/promotions_guidelines.php
Recent Comments